Yesterday I spent a good part of the day working on the packaging for our ‘Polish Postcards’ with an artist friend of mine who is helping me out with some of the design stuff. We got a lot accomplished and now have our very first packaging prototype for the cards. I actually have a lot to tell and show you about the process. So instead of one long post, I figured I would break it down into two parts. I’m like a lot of you in that when I come across a long blog post I usually only read enough to get the gist of it. To hopefully avoid that, I give you the making of our logo and how it will be used. I also hope it’s not as boring as I just made it sound.
Although the packaging is original in it’s design, really any resourceful person could make it on their own. We wanted to be sure that we could brand the packaging so you know it was handmade by us. First, we had to create the logo, but it had to be simple and represent the old flexi/vinyl medium. The designer, Brien, had a photograph of a vintage record player. We tweaked and played with it until we had a cool B&W image.
The original branding concept was to create a logo, print a reverse image onto special paper, then iron it onto the back of the packaging. As you can see by the last photo that didn’t work out as planned. We will be using the same logo we came up with, but our new plan is to use a rubber stamp instead of the iron-on.
Of course all of this will make much more sense when I post about the actual postcard record packaging, which should be up shortly. In the meantime, we would love to hear your feedback. Please leave a comment and tell us what you think.